10/04 2015
new work for second wind

second wind is a gym just down the street from my home + studio. i started going there and joined as a member this past february. it is the first workout experience that i’ve really stuck to. now i’ve had the pleasure of going from being their client to having them as a design client. there is a lot of buzz around crossfit, but for me, secondwind stands apart as a friendly, neighborhood spot that really delivers on quality fitness that is scalable for everyone. the new designs reflect that sentiment yet still holds on to some of it’s roots with the dc stars and stripes.

today we announced their new logo and brand identity. we are currently working on updating the website and getting new swag in the gym this fall.

SWCF Logo System


this is what their logo use to look like:

SWCF Old Logo