02/27 2017
dio wine bar logo & identity design

Stacey Khoury-Diaz, came to me to help her create a logo for her new natural wine bar to open in DC. The chosen design concept is inspired by the bar’s name, named after Dionysus, the god of wine. The bar focuses on natural wine and will be opening up on H Street in DC. Read more about the bar opening in the Washington City Paper.

The logo is created from the idea of grape vines connecting the letters of the name, to reference dionysus and wine in a subtle way. Overall, we wanted the logo to be a nod to the organic without being too literal or involving cliche wine imagery. We moved away from actual grape images to simple line work that alludes to the vines with iconic leaves and custom illustration.

Original Sketches:

DIO Logo Sketches

Final Logo System:

Dio-logo-system

DIO-colors