Back in 2013 I made these designs for Command X, a live design competition that took place in Minneapolis that year. The first challenge was to create a logo for Prince and the second project was a packaging redesign for Land O’Lakes butter. Appropriately, I used Prince to replace the controversial “Indian Maiden” on the butter packaging. You can watch the presentations and competition videos by clicking these links below:
Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at the biennial AIGA Design Conference. Seven emerging designers, all under the age of 27, complete challenges and present their solutions live on stage in front of 1,800 peers, heroes and potential employers.