rumblesmith | creative direction, logo design & brand identity | photographs by tony @meatyflush

10 square real estate | creative direction, branding, logo redesign, collateral design, marketing, advertising & website design

classical acupuncture | creative direction, branding, logo redesign, stationery design, website coming soon

washington office on latin america (wola) | creative direction & design consultation, branding, logo redesign, social media & website refresh (new web design coming soon)

nativedanger | creative direction, logo redesign, brand identity & website design

wolf trap foundation for the performing arts | art direction, logo & brand identity redesign (work done at rp3 agency) | photography by sam hurd

beuchert’s saloon | art direction, logo & brand identity design, menu design (work done at rp3 agency)

rogue 24 | logo & brand identity design (work done at the general design co.) | photography by greg powers

art directors club of metropolitan washington (adcmw) | annual show event branding, print collateral design (work done at the general design co.)

graffiato by mike isabella | logo & brand identity design, menu & collateral design, wine label packaging (work done at the general design co.) | photography by greg powers

sticky fingers | logo & brand identity redesign, packaging & collateral design, website design (work done at the general design co.)

oyamel cocina mexicana  | day of the dead event branding, logo & identity design (work done at the general design co.)

the garden party | creative direction, event branding, photography, invite & poster design, house show host | flowers & event set-up with the help of an ly

various logos (click side arrows to scroll through selected logo designs) | additional credits: wolf trap, beuchert’s saloon  (designed while at rp3 agency) | mindhatch (designed in collaboration with eighty2degrees) | pepe, america eats tavern, pinups for pitbulls, the doerrer group, michael bonfigli, rogue 24, graffiato, sticky fingers, day of the dead (designed while at the general design co.)

Family Portrait

Hi, this is Kaleena. Designer and human turning things upside down. Currently living in Washington DC with my two rescue dogs Moby & Maeby.

I am available for freelance and contract work and always looking to connect with clients who value design and creative thinking. I specialize in logo and brand identity design with a portfolio that encompasses creative direction, photography, and graphic design. I value design that is smart, efficient, and transcends traditional boundaries across creative mediums.

Get in touch using the form below or email hi @

    This is Everyday

    10/04 2015
    new work for second wind

    second wind is a gym just down the street from my home + studio. i started going there and joined as a member this past february. it is the first workout experience that i’ve really stuck to. now i’ve had the pleasure of going from being their client to having them as a design client. there is a lot of buzz around crossfit, but for me, secondwind stands apart as a friendly, neighborhood spot that really delivers on quality fitness that is scalable for everyone. the new designs reflect that sentiment yet still holds on to some of it’s roots with the dc stars and stripes.

    today we announced their new logo and brand identity. we are currently working on updating the website and getting new swag in the gym this fall.

    SWCF Logo System


    this is what their logo use to look like:

    SWCF Old Logo

    10/02 2015
    this is iruka + new work for rumblesmith

    this orange 1978 honda cb400t is my first motorcycle and her name is iruka (japanese for dolphin).  thanks to @therumblesmith for jump starting me in my motorcycle dreams this past year.

    rumblesmith is a local (dmv area), one-man shop for handmade motorcycle parts, chassis development, performance tuning, and full custom builds. check out the logo design & new work i did for them up on my website now.




    02/02 2015
    website 2.0 is live

    new work & updates to the site two-day.


    01/12 2015
    2 years a homeowner

    2 years ago, I became a first time homeowner. I call my home + studio space location: Oglethor-pinky. You can find me on Oglethorpe Street NW with the orange door. Happy 2’s!

    01/02 2015
    28 two-day

    28 on 1/2

    I turn 28 today on 1/2/15. For my 28th birthday, I officially became a business: Kaleena, LLC. It was last year on my birthday that I quit my agency job to be self-employed full-time and I guess it stuck.

    Before I decided to be a full-time freelancer, I spent 2 years at an advertising agency and before that 2 years at a small design studio in DC. I learned a lot in just those short couple of years and even exponentially so in this new year. With that said, let’s hope I make it through 28 to celebrate my 2 year anniversary in my own design studio, This is Kaleena.