ThisisKaleena


wolf trap foundation for the performing arts | art direction, logo & brand identity redesign (work done at rp3 agency) | photography by sam hurd

nativedanger | logo redesign, brand identity & website redesign

beuchert’s saloon | art direction, logo & brand identity design, menu design (work done at rp3 agency)

rogue 24 | logo & brand identity design (work done at the general design co.) | photography by greg powers

art directors club of metropolitan washington (adcmw) | annual show event branding, print collateral design (work done at the general design co.)

graffiato by mike isabella | logo & brand identity design (work done at the general design co.) | photography by greg powers

sticky fingers | branding, logo & identity redesign (work done at the general design co.)

oyamel cocina mexicana  | day of the dead annual event branding, logo & identity design (work done at the general design co.)

the garden party | creative direction, event branding, photography, invite & poster design, house show host | flowers & event set-up with the help of an ly

various logos | additional credits: wolf trap, beuchert’s saloon  (designed while at rp3 agency) | mindhatch (designed in collaboration with eighty2degrees) | pepe, america eats tavern, pinups for pitbulls, the doerrer group, michael bonfigli, rogue 24, graffiato, sticky fingers, day of the dead (designed while at the general design co.)


Family Portrait

Hi, this is Kaleena. Designer and human turning things upside down. Currently living in Washington DC with my two rescue dogs Moby & Maeby.

I am available for freelance and contract work and always looking to connect with clients who value design and creative thinking. I specialize in producing visual identities with a portfolio that encompasses brand identity, art direction, and graphic design. I value design that is smart, efficient, and can transcend traditional boundaries across mediums.

Get in touch using the form below or email hi @ thisiskaleena.com


    This is Everyday


    02/02 2015
    website refresh

    I flipped the switch on my site today. Updates are still happening. Consider this a soft launch.

     


    01/02 2015
    birthdays + orange pinky 2.0

    January 2nd marks the day of my birth and also the birth of my business. It was one year ago on my birthday that I made the official decision to quit my agency job to be self-employed full-time. I spent two years at the advertising agency and before that two years at a small design studio in DC. That’s a lot of two’s and I’m looking forward to more with year two in my own design studio, This is Kaleena.

    Original Photo Orange Pinky

    Where this journey really began was in the summer of 2008 in Seattle, it was the last day of my first internship when I took this picture to say peace to Dept of Energy (not affiliated with the government). They gave me my first design home and the opportunity to start my career with freelance design work after proving to be more than just an intern. With this picture of peace signs and love from the other Washington, version 1.0 of the orange pinky began.

    The symbol of the hand is also the letter ‘K’ in sign language and the inverse is the letter ‘P’; forming my initials. This original promotional project (2009) brought all the elements of my hand and design sensibilities together in the form of business cards, buttons and limited posters that were hand-painted with my orange nail polish.

    Orange Pinky Promo

    My left pinky nail has been painted orange for the past 7+ years that I’ve been a professional designer. It is now my signature mark and has evolved into my self-identity as a designer and human.

    kaleena_business-card

    Recently to expand on my identity, I’ve simplified my illustration, make animated gifs non-stop, and have new letterpress business cards. Each orange pinky on the cards are colored by hand for my personal touch. 28 on 1/2

    My home + studio in DC is also two years old this month. Can’t get enough two’s and orange.

    Oglethorpinky