Welcome to this place. I call it home.
Hi, this is Kaleena. I am a Designer currently located in Washington DC. This is my personal portfolio of selected projects. Contact me for collaborations or more info.
Graphic Design is about communication and one of our best tools are our hands. In these posters, business cards, & buttons, I’ve used my hand as a symbol that represents me as a designer and as an individual. The peace sign is also the sign for the letter K. And when you flip that hand upside down you get the sign for the letter P. My left pinky nail is always painted orange and I used the same nail polish to paint the pinky on each poster.
Beuchert’s Saloon is a neighborhood restaurant and bar in the Eastern Market neighborhood of Washington, DC. The original Beuchert’s Saloon was founded in this same location in 1880 by John Ignatius Beuchert. The new owners wanted to maintain the incredible history of the building and therefore the identity was created to reflect that along with every detail that went into building out the space.
*Designed under RP3 Agency
If you didn’t get 1 of the 60 first edition hand invites, here is your personal invitation:
Hello (insert your name here) ,
You are invited to a party.
This party is also a show.
Cigarette will be playing.
Other musical performances include:
Third Channel (Jason Hutto & Ben Licciardi), Christian Brady, & Perry Fustero Playing Piano Interludes
The Mixtape Club is an organization dedicated to the art of the mixtape. Ten people, ten tracks, ten album covers. The projejct is conceived, designed, curated, written and maintained by Butter (Brian Thomas), who is both a dj and a designer.
I am merely a proud supporter and contributor. “Kiss & Kill” is my contribution for Session 016.
This is the Call for Entries followed by the Meet the Judges Invite for the Art Directors Club of Metropolitan Washington Annual Show to be held this year.
This piece pokes fun at design competitions and the seriousness that is or is not given when entering to win a shelf of awards. The theme will continue the idea of “roast” with the Gala invite and at the actual event, which has yet to happen.
For more info visit the website at ADCMW >>
*Designed under The General Design Company
Logo design for the Pepe food truck in Washington DC.
For a taste, follow the truck on twitter: http://pepefoodtruck.com
*Designed under The General Design Company
Photos by: Greg Powers
“In June 2011, Chef Mike Isabella opened Graffiato, an Italian-inspired restaurant in the Chinatown neighborhood of Washington, DC. Chef Isabella serves seasonal, artisanal pizzas and small plates inspired by the food he grew up eating in New Jersey prepared by his Italian-American grandmother. With heavy influence from Chef Isabella’s Mediterranean and Latin culinary training, Graffiato is anything but a traditional Italian eatery.” -graffiatodc.com
**Designed under The General Design Company
Photos by: Greg Powers
“Rogue 24 is all about the unexpected, from its location—a sleek dining room hiding in an industrial alley—to James Beard Foundation Award winning chef R.J. Cooper’s wildly imaginative dishes and the theater-like setup where the kitchen acts as a culinary stage. His vision is to remove traditional barriers of fine dining and provide an experience of interaction at dazzles the senses.” -rogue24.com
**Designed under The General Design Company
Sticky Fingers Sweets & Eats, which began as ‘Sticky Fingers Bakery’ in 1999 is a vegan bakery and cafe now located in Columbia Heights of Washington DC. The founder, Doron Petersan, came to The General Design Company to freshen up the brand and identity. The update includes everything from a fresh logo and identity system to a new website, and a full range of collateral. What hasn’t changed is the focus on fun-food, always egg, dairy, and animal-free. (Check back for more pictures to come of the store & collateral items.) *Designed under The General Design Company
Sticky Fingers Sweets & Eats | Vegan Bakery & Cafe
*Designed under The General Design Company
Beuchert’s Saloon | Restaurant in Capitol Hill
*Designed under RP3 Agency
Rogue 24 | Restaurant by Chef RJ Cooper
*Designed under The General Design Company
Graffiato | Restaurant by Chef Mike Isabella
*Designed under The General Design Company
Pepe | Food Truck by Jose Andres
*Designed under The General Design Company
America Eats Tavern | Restaurant by Jose Andres
*Designed under The General Design Company
Pinups for Pitbulls | PFPB is a non-profit organization with a mission to reestablish the defamed reputation of pit bull-type dogs as America’s premier companion animal, war hero and therapy dog.
*Designed under The General Design Company
The Doerrer Group | Consulting Firm in the greater DC Metro area
*Designed under The General Design Company
Suzy Allman | New York based editorial photographer
Michael Bonfigli | Washington DC based photo journalist
*Designed under The General Design Company
Oyamel Cocina Mexicana’s Day of the Dead Festival | A José Andrés restaurant in DC
*Designed under The General Design Company
Oyamel Cocina Mexicana is a restaurant located in the Penn Quarter of Washington DC. Oyamel combines Mexico’s rich regional diversity with the modern urban atmosphere of Mexico City. Every year they celebrate the Day of the Dead with a Festival and this year for 2010 we refreshed the look of the festival with a new Day of the Dead logo, posters, postcards, a web campaign, and tshirts.
*Designed under The General Design Company
The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender (LGBT) equality. Following the campaign of “No Excuses,” the 2010 Annual Report was designed to convey a spirit of activism and a passionate commitment to achieving legislative change.
*Designed under The General Design Company
While working with DOE in Seattle, I was lucky enough to work on the whole line of DC snowboards for the 2009/2010 season. Shown here is the design for the BFT series, inspired by DC’s famous pill pattern.
Various projects for Norfolk Southern.
*Designed under RP3 Agency
I have been a part of The General Design Company team since February 2010. Since I started, I have been working on getting our website updated to a new look that would be easier to keep fresh and up to date.
I started by creating an icon system that would complement the navigation that was tailored to our name. From there I let the philosophy of design being utility, not art take shape to design the rest of the site’s functionality.
*Designed under The General Design Company
In June 2011, Chef Mike Isabella opened Graffiato, an Italian-inspired restaurant in the Chinatown neighborhood of Washington, DC. In addition to the website, we designed the logo and identity along with other collateral.
*Designed under The General Design Company
This simple splash page was made for a friend who wanted a place to link all of his creative endeavors and social media. The custom icons each link to a blog, photos, videos, and music.
